We transform brands into new inviting experiences.

Our vision

Our vision How We Experience Brands

Consumers perceive a product or organization through brand personality. Brands constantly are used to communicate their companies’ messages with consumers, often by mirroring the way people speak and behave. Brands are assigned human personality traits and characteristics out of the desire to create emotional associations in consumers’ minds. This step helps explain why some people are extremely loyal to certain brands while disliking others. Successful brands consistently offer favorable characteristics with which consumers have identified emotionally.

Brand experience generates the emotional response a consumer feels at any touchpoint of product engagement, including all the memories and anticipation. The best experiences are authentic, meaningful and consistent. Great ones can delight your customers and reinforce their loyalty. Above all, brand experience should be memorable and repeatable. Every brand engagement touchpoint presents an opportunity to strengthen relationships with your customers by providing familiar experiences that cater to their needs and desires in unique and purposeful ways.

Experience Has Its Advantages

Inviting brand experiences can enhance customers’ engagement and influence their purchasing behavior.
Once customers have formed emotional connections, you need to ensure your brand is represented consistently across all engagement channels. The emotional bonds customers form with your brand can make or break your business. These bonds are manifested by consistently inviting experiences that increase sales growth through brand awareness, perceived value and customer loyalty.

Brand
Awareness

Brand Awareness

The more memorable a brand experience with your customers, the more likely they are to talk about it with friends and colleagues. The more consistent your customers’ brand experience, the more likely they are to remember your brand and emotionally identify with it.

Customer
Loyalty

Customer Loyalty

Meaningful, memorable experiences keep customers coming back. Brand loyalty is built on customers’ trust, and they trust brands that provide consistent and relevant experiences.

Perceived
Value

Perceived Value

Consistently executed inviting and delightful experiences are more valuable than those that are confusing or unappealing. Higher perceived value helps to boost your brand equity and enables you to command higher prices for your products and services.

Sales
Growth

Sales Growth

When customers experience your brand in a meaningful and memorable way, they’re more likely to tell their friends and colleagues. Few points are more effective for attracting new customers than personal recommendations. Word-of-mouth referrals can have measurable benefits for your bottom line.

Create
Authentic
Experiences

Inviting brand experiences have a clear range of benefits for those who create and use them effectively. So how do you create the type of consistent experience that leads to customer loyalty, increased sales and a better bottom line? Start by asking some important questions.

Who Are You?

The best brand experiences are born from purpose. Your brand’s purpose must provide answers to the most basic questions: Why does your product exist? Why is it special? Why should people care?
You must be able to answer clearly. The answers will inform every aspect of your brand. They will help you provide the best way to create meaningful and memorable experiences for your customers.

How About First Impressions?

A powerful way to shape brand experience is to ensure your first impressions are seamless and effective. They can go far in helping to define the overall experience of your brand.
First impressions that are inviting, delightful or pleasantly surprising—like free samples, custom packaging or personalized experiences—can create positive associations in the minds of your customers. And positive associations can go a long way toward encouraging brand engagement.

What’s Your Story?

We are all storytellers. There isn’t a stronger connection among people than storytelling. When your brand experience is part of a larger story that is meaningful and relatable, your customers are more likely to understand its significance and worth.
Each touchpoint represents a valuable opportunity
to share a piece of your brand and inspire your customers.

Is It Coherent?

It’s hard to overstate the importance of consistency when it comes to brand experience. Your brand should be instantly recognizable wherever and whenever your customers encounter it.
Your brand exists in an integrated ecosystem of touchpoints. Failing to ensure a consistent experience at any one touchpoint could undermine your customers’ perceptions of your brand. They will think inconsistent brands are sloppy and disorganized. And those brands can create confusion and alienate customers. Once made, negative associations can undermine your brand’s identity.

Are You Engaging?

Where is your target audience most likely to be found? Being proactive about cultivating a consistent, meaningful brand experience is all about meeting your customers where they are.
This includes your website or app, search-engine marketing, email marketing, sales and customer support interactions, conferences and events, in-store experiences and more. Development of effective brand management requires consideration of all the opportunities for your customers to engage with your brand. Each touchpoint reinforces your brand experience as recognizable and effective.

What About Sales-As-Experience?

Cultivating a recognizable and inviting brand experience at each point of sale ensures customers will remember your brand in a positive light. Intuitive, easy-to-use experiences—whether online or in a store—often define whether a customer will buy from you again.
Thinking about sales in terms of experience means taking into consideration how your customers feel not just when they buy from you, but before and after these pivotal moments.

Can You Adapt?

Consistency does not mean complacency. The ways your customers seek out experiences, find information and make purchases constantly are changing. Adaptability is more important than ever in today’s dynamic market. Effective brand management means keeping a close eye on industry trends and the shifting needs of customers.
Many pre-pandemic experiences are simply no longer relevant to customers whose habits and needs have changed. Brands that were not updated in response to the pandemic soon became irrelevant to their customers. The next shift in market trends may not be as dramatic as one caused by a global pandemic, but you nonetheless will need to update your brand experience. The changing world, and the changing needs of customers along with it, waits for no brand.

OUR IMPACT

OUR IMPACT Give Your
Brand Some
Purpose

Developing a well-defined brand identity is essential to connecting with your customers and their emotions. Brands are ideas, not just things. They appeal to customers’ emotions, not just their hard cash. A brand says something about a company’s identity and what it values. And what it values needs to be relevant and meaningful to its customers.

In a crisis, it’s not just why your business exists and what you believe is important. It’s how you show up and deliver for your customers. Many brands offer strength and stability, and many others do not. While the messages of many brands can offer to make the world a better place, the words must show purpose and action, not just a well-crafted communications campaign. You must provide examples of how the use of your brand can deliver.

Discover the “Big Idea”

If a brand is the total effect of how someone perceives a particular organization or product, then branding is about shaping that perception. At Ethereal Vantage, we craft inviting new brands designed to stand out and stay relevant in ever-changing markets. In today’s business climate marked by rapid transformation, we combine targeted strategic insights with exceptional creative solutions to build new brands and reposition existing ones, drive customer engagement and enable growth.

Branding always starts with exploring the story behind a product or service: the people, the culture, your work process and how it all came together. Business owners alike consistently agree on the importance of a well-expressed, authentic story. Customers seek emotional connections to the brands they purchase, and this drives their willingness to pay a premium for a brand.

We uncover “the big idea” behind your brand by combining the power of our insight with the art of persuading people to act by actively creating experiences. Through our proven branding process, we can help reveal your brand’s core identity—its big idea—to identify and develop messaging that speaks to its unique selling proposition. Then we transform that core idea into an inviting new world of brand experiences that are consistent, repeatable and scalable.

It’s about living life, not buying a lifestyle.

Ready to Engage?

Your brand promise and personality are at the heart of all your work. To prepare for a branding overhaul, following these action steps will help you implement your goals and transform your brand to deliver consistently inviting, new experiences.

Strategic Assessment

We start by defining the parameters of each unique brand within a competitive landscape to ensure the integrity of its identity across all communications platforms.
Beginning with a deep dive into your brand and its sub-brands, we establish scopes for the ambitions and possibilities of the project. Once we determine exactly how your brand’s story resonates emotionally with your target market, we can start constructing a strategy that best expresses the “big idea” behind your brand. Air-tight positioning guided by a precise strategic framework ensures your brand’s big idea is memorable, relatable and compelling.

Identity Development

Once the strategic assessment is complete and the messaging and visual direction are aligned clearly, we will have developed a consistent, compelling story that demonstrates your brand’s unique value to all key audiences.
Guided by our strategic insights, we will develop the personality of each brand concept visually and verbally so we can envision the success of brand positioning ideas. Then we will test these concepts to evaluate how they will be used to move the brand’s identity across all channels, platforms and applications.

Make an Unforgettable Experience

Branding is the art of connecting the vision and purpose of a product with its customers. Understanding how a compelling story motivates customers to select one brand over another, we will craft your unique story to say why your product or service exists, why it is special and why people should care.

We know brand experience includes how it looks, sounds, feels, smells and tastes to customers. From your website and mobile presentations to your customers’ in-store and product experiences and everything in between, the best ones are evolved from purposes that are meaningful, memorable, authentic and, above all, consistent. The most powerful way to enhance customer engagement and set the stage for the ongoing growth of your brand undoubtedly is to cultivate a world of inviting, new brand experiences.

OUR STORY

OUR STORY Who We Are

We are a team of creative and branding specialists who deliver integrated branding and design solutions. We operate as your embedded brand team to complement any internal marketing or design group.

While we are engaging, informative, building awareness or driving sales, we always strive to deliver to your target audience. We create brand experiences that are distinctive, ownable and engaging—experiences that resonate deeply with people because they are rooted in shared emotional realities.

Your brand clicks when a customer feels the same as you about your product or services.

Rob Schwarz Founder

In an age of unprecedented abundance of choice and speed of innovation, Rob understands customers’ expectations are moving faster than businesses. While gradual change is still essential, it’s no longer sufficient. It takes the types of bold moves we will propose to stay ahead of customers and competitors.

Rob firmly believes creative engagement leads to business success. For over 25 years, Rob has built and led integrated teams that have enabled world-class companies to establish their brand identities and conquer communications challenges. He is committed to working collaboratively with his clients, and their agencies, to produce outstanding results that inspire action.

Clients We’ve Worked With

We transform brands through a process of strategic assessment, identity development and customer engagement. From the startups to the blue chips, we’re proud of the many partners we’ve helped to succeed.

We’ve worked closely with some big names like Cigna, McDonald’s, MetLife, Novartis, Procter & Gamble, and Sanofi. And we’ve worked with nonprofits and startups doing great things. Our brand team is scalable to complement any size of organization. So whether you’re a global enterprise or a small-to-midsize business, we can help you to better define and distinguish your unique brand by uncovering that “big idea,” and help you better align your brand identity with increased positive experiences to drive customer engagement.

Some Brands We’ve Helped Transform

Helping a Global Brand
Reveal Itself

Client: MetLife
Project: OS Upgrade – Video Campaign
Task: Create a video series befitting
MetLife’s engaging brand identity to
educate its global workforce about
their new digital ecosystem.

Helping an Institution
Showcase Its Humanity

Client: Lundquist Institute
(Formerly LA BioMed)
Project: Brand Refresh – Multichannel Campaign
Task: Create a refreshed brand
identity for the premier medical
research institute affiliated with
UCLA to implement across its
communications channels.

CONTACT US

CONTACT US Send Us a Message

Have a project in mind? Why don’t you tell us about it. Want to know more about us and how we can help take your brand to the next level? Then please take a moment to fill out the form below. We’ll be sure to get right back to you. Thanks.

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